• 2015-Launch2
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    2015 Event Launched with Aims to Grow in 2015

    Worcester City 10K, Worcester City Run Bike Run

    Organisers have revealed plans for the 2015 Worcester City Run events.  In a partnership involving Worcester City Council and athletics legend Steve Cram, this year’s Worcester City 10K, Run-Bike-Run and Young Athletes Run will be held on Sunday 20 September.  The events made their debut in 2014, with thousands of competitors taking to the streets […]

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    Run Mummy Run… to Worcester!

    Runner's Stories

    At the age of 40 Julie Bond (above, centre) decided to take up running and confessed that she immediately struggled. Sheer determination finds her today 3 years on working as the Community Ambassador for the West and Midlands for the Running network “Run Mummy Run” with several half marathons and 10ks under her belt, and […]

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    New year, new running, new you!

    Training Blog

    Runners often set themselves new targets as soon as they have reached their previous one, but the new year is always a good time to take stock and set yourself a new goal for the year. These are a few targets you might have in mind, and a few things to think about depending on […]

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    Top ten gifts for runners

    Training Blog

    1. GPS a must for every runner. Be prepared though, we will bore you to death with stats and the novelty will never wear off. 2. A good base layer to see us through the winter. 3. A head torch because standard high vis gets boring. 4. Compression gear tops, tights, socks. They are like […]

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    The rules of winter running

    Training Blog

      There’s a twisted part of many runners that makes them relish running when anyone else would think they are insane. The runners that go out at 4am to squeeze their miles in before work, runners that run on Christmas Day, snowy days, their wedding day…but all runners secretly love the winter runs. Here are […]

  • Start
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    Athletes and fans line the streets on day to remember for the city Thousands of people turned out on the streets of Worcester today as the Worcester City 10K and Run-Bike-Run events took place through the historic streets of the West Midlands city. The event, which was organised by British athletics legend Steve Cram as […]

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    THE WORLD’S fastest man aged over 40 years old has joined the line-up for the Worcester City 10K.

    Runner's Stories, Training Blog

    Anthony Whiteman, former Great Britain Olympian and European and Commonwealth medallist, will be hoping to continue the form that has seen him return to prominence a full ten years after his initial retirement from athletics. Mr Whiteman, who is also the only person to run an indoor mile in under four minutes while over the […]

  • Paula & Isla
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    Training Blog, Worcester City 10K

    Legendary British athlete to compete at the event Current women’s road 10k world-record holder and iconic Great Britain athlete Paula Radcliffe will run the Worcester City 10k on September 21st 2014. The World, European and Commonwealth Games gold medallist, who also holds the current women’s marathon world-record, will lead out a field of professional and […]

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    World Medalist to Compete in Worcester City Duathlon

    Worcester City Run Bike Run

    Great Britain bronze medallist and Malvern resident, Vikki Sivertson, joins run-bike-run line-up September’s Worcester City run-bike-run event is set to feature one of Great Britain’s best duathletes. Vikki Sivertson, who lives in nearby Malvern, won a bronze medal at the 2014 ITU Sprint Duathlon World Championships, which consists of a 5 kilometre run, 20k cycle […]

  • Runaround
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    A UK athletics coach is helping people get in shape for the Worcester 10K running challenge

    Runner's Stories, Training Blog

    A UK Athletics coach, and store founder, is helping participants of the Worcester 10K running challenge get ready for the challenge. Oli Davey, founder of specialist running retailer Runaround Sports which is a sponsor of Worcester City Races, is helping novice runners by coordinating a specialised training group aimed specifically at people who are yet to complete […]

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.