• Vicki
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    World Medalist to Compete in Worcester City Duathlon

    Worcester City Run Bike Run

    Great Britain bronze medallist and Malvern resident, Vikki Sivertson, joins run-bike-run line-up September’s Worcester City run-bike-run event is set to feature one of Great Britain’s best duathletes. Vikki Sivertson, who lives in nearby Malvern, won a bronze medal at the 2014 ITU Sprint Duathlon World Championships, which consists of a 5 kilometre run, 20k cycle […]

  • Runaround
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    A UK athletics coach is helping people get in shape for the Worcester 10K running challenge

    Runner's Stories, Training Blog

    A UK Athletics coach, and store founder, is helping participants of the Worcester 10K running challenge get ready for the challenge. Oli Davey, founder of specialist running retailer Runaround Sports which is a sponsor of Worcester City Races, is helping novice runners by coordinating a specialised training group aimed specifically at people who are yet to complete […]

  • Run Bike Run Tips for Beginners

    Runner's Stories, Training Blog

    So you’ve signed up for your first duathlon but not quite sure where to start…here’s a few tips to hopefully get you going! Training: Budget at least 10-12 weeks to train for a duathlon but don’t worry if you haven’t got this time as long as you have a decent base fitness it will be […]

  • Info_10k
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    Worcester City Young Athletes Runs Launched

    Worcester City 10K

    The Worcester City Run Team are pleased to announce the launch of the Young Athletes Runs that will take place alongside the Worcester City 10K and Run Bike Run on September 21st. We look forward to welcoming Worcester’s budding young talent to the Racecourse where there will be two Young Athlete Runs taking place. A […]

  • Cross Training and Useful Tips

    Runner's Stories, Training Blog

    Running isn’t the only way to train for a 10k, cross training is a great way to vary your training and maintain your interest in training. Ideas for alternative training: ycling: is great as it builds your quads and calf muscles without pounding the pavement. Swimming: is ideal beta usage it is “no impact” – […]

  • Launch_image
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    Steve Cram unveils unique series of running events for Worcester


    Former international athlete, world record holder and Olympic medallist Steve Cram is coming to Worcester to launch a series of exciting running and cycling events set to take place in the city. Steve Cram will be joined by 13-year-old Nixie Turner, an outstanding local triathlete who won the Worcester ‘Race for Life’ in 2013, and […]

  • COCO-Pic
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    Introducing our 2014 Charity Partner – COCO


    Events of the North are delighted to announce our charity partner for the 2014 Worcester City 10K and Run Bike Run. COCO (Comrades of Children Overseas) is a great cause and you can read about their valuable work below. If you would like to run in aid of COCO you can chose this option in […]

  • 10K training tips to get you started!

    Runner's Stories, Training Blog

    So you’ve now signed up to your first 10K event having never really run a step and not sure where to start?!  Don’t panic, here are a few tips to get you started! For a complete beginner, a run/walk technique can be a great way to build on your fitness and endurance to be able to […]

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.