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Run Worcester goes back to school to encourage a new generation of runners

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The organisers of this year’s Run Worcester events have announced details of an initiative designed to encourage both school children and their teachers to take up running. When they sign up enough pupils to the Worcester Young Athletes Run, schools can secure free places for their teachers on the Worcester City 10K.  The school that enters the most runners will also receive a visit from athletics legend Steve Cram. The 2015 Worcester City 10K, Run-Bike-Run and Young Athletes Run will all take place on Sunday 20 September and are being organised by Steve Cram’s company Events of the North, in partnership with Worcester City Council.

Run Worcester has challenged schools to get students running and has offered a free adult place on the Worcester City 10K for every six pupils who enter the Young Athletes Run – under 11s will tackle a one mile course and under 16s will run 3K.  There is no limit, so the more children who sign up, the more teachers will also be able to take part in the Run Worcester events.  The school that ends up providing the largest number of young athletes on the day will win a visit from event founder and former Olympic athlete Steve Cram, who will talk about his life and career, answer questions and provide some expert advice to aspiring runners.

Steve Cram comments:

“We’re really excited about the potential of this initiative.  The Young Athletes Run is a very important part of Run Worcester and in the long term we hope that many of the participants go on to tackle the 10K and get involved in local athletics clubs.  This is a fun way of encouraging schoolchildren to take up running and also put some gentle pressure on their teachers to put on their running kit as well!  We’re working closely with Worcester City Council to get the message out to as many schools as possible and I look forward to seeing loads of youngsters and teachers taking part and also supporting each other on 20 September.”

For more information about the schools offer, email info@worcestercityrun.com

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.