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Steve Cram launches 2016 Worcester City Run and new Payback scheme

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Worcester City Run set to grow with new partner and club payback initiative

Plans have been unveiled for the annual Worcester City Run events.  The 2016 Worcester City 10K, Run-Bike-Run and Young Athletes Run will all take place on Sunday 18 September.  They will be organised in a partnership involving Worcester City Council and Events of the North, the company run by athletics legend Steve Cram.  Cram today unveiled the University of Worcester as a new commercial partner for the event and also revealed details of a payback incentive scheme designed to encourage members of running clubs to participate in the Worcester City 10K and Run-Bike-Run.

Since its launch in 2014, the Worcester City 10K has grown into a significant event on the city calendar, with thousands of runners and spectators involved in each year.  Along with the Run-Bike-Run and Young Athletes Run, the 10K has capacity to grow and Events of the North will work with the University of Worcester to promote the events at the university and across the city, as well as recruit volunteers to help deliver a successful event on 18 September.

Dr Susie Hart, Director of Sport Partnership and Community Engagement at the University of Worcester, comments:

“We are proud to be a named partner in the 2016 Worcester City 10k. This event is a fantastic way to celebrate inclusive sport, an area that the university is very passionate about and is leading the way in developing.”

New for the Worcester City 10K and Run-Bike-Run in 2016 is a payback incentive for athletic and tri clubs across the region.  Using a sliding scale depending on the number of entries, the scheme means that any club can benefit financially when enough affiliated runners sign up to one of the two events.  Clubs can start to benefit from the payback scheme as soon as 10 members have signed up to run in either the 10K or Run-Bike-Run.

For the 2016 races, there is a sliding scale in the payback scheme for each event.  A club that enters 10-19 runners in one of the two races will earn £50, 20-29 earns £60, 30-39 earns £70, 40-49 earns £80 and over 50 runners from one club in the same race earns £100.  The same scale applies to club entries for both the 10K and the Run-Bike-Run.
Steve Cram leads a training run with University of Worcester students and staff and the Black Pear Joggers

Event founder and director Steve Cram comments:“We’re delighted to be working with Worcester City Council again this year.  The Worcester City Run events grew significantly last year and I am confident that the same can happen again in 2016.  Teaming up with the University of Worcester is really going to help.  The university is already doing some excellent work to promote and celebrate sport, so we’re excited about the potential for integrating our event into that work.

“Clubs in Worcester and the wider region have done a lot to support our event with competitors and we feel that now is the time to thank them.  Of course, we hope that the payback scheme will lead to even more club representatives lining up at the start on 18 September, but it’s also a great way to give something back to the local sports community.”

Cllr Mike Johnson, Cabinet Member for Sport, Retail and Leisure, adds:“The Worcester 10K has proved to be a real hit, drawing increasing numbers of participants and visitors every year.  Events like this really help to give the local economy a boost, as well as enhancing the city’s national profile.  I am sure this year’s Worcester City 10K will be the most successful race to date.”

Early bird discounted entries are open NOW, with prices rising on March 28th.

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.