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DS Media + Events is the brainchild of David Roberts and Steve Cram, who both have extensive experience in the organisation, delivery and marketing of major sporting events. Within the Events of the North team there is over 30 years experience in the organisation of mass participation running events. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.